Expansion planning
Decide which country to enter and how.
BrandportBrand + Passport
This site lays out the steps for preparing an overseas store: target country and approach, space, contracts, interior and marketing. For now, that means Japan and Thailand.
Brand A · BangkokExample
Expansion planningDone
Local spaceDone
ContractIn progress
ContractorPending
Marketing operationsPending
We guide Korean brands through opening stores locally. For now, that means Japan and Thailand, and we also accept requests for other Southeast Asian markets.
Guide by countryView partners
Scroll down to move on to the next step.
1 / 5
Apply
Share your brand and expansion conditions in 10 minutes.
Only the questions that match your answers follow, and you confirm by email at the end.
Example screen
Expansion plansStep 3 / 7Target countryJapanThailandOther Southeast AsiaNot decided yet2 / 5
Refine on the dashboard
You can edit what you submitted on the dashboard at any time.
Open and edit only the parts that are empty or changed, and an edit history is kept. You also see your progress here.
See a sample dashboard (in Korean)Example screen
Brand A · CompletenessIn review72%Basic infoFilledExpansion plansEditedDistribution termsEmpty3 / 5
Expansion planning
We decide which country to enter and how.
Brandport drafts an expansion plan covering country, approach, and timing from your application, and reviews it with your brand.
Example screen
Expansion plan · Brand ADraftCountryJapan · TokyoApproachDirect entry + local operations supportTimingWithin 6 monthsOwnerBrandport teamNext step after brand confirmation4 / 5
Space and contract
This step covers finding a local store location and carrying out the contract.
Main partner OHOI carries out local space visits, terms negotiation, and the contract.
Example screen
Bangkok · Candidate spacesOHOICandidate space AVisitedCandidate space BNegotiating termsLease contract reviewIn progress5 / 5
After the store opens
This step covers fitting out and opening the store, then local marketing.
Once construction is done, LOPI runs local content and viral marketing.
Example screen
Brand A · Bangkok storeOpening prepContractor selection, supervisionOHOIOpening preparationBrandportLocal content and viral marketingLOPIERP integration / EC / CRM system buildEntropy Paradox
The five steps, in order.
Local space
Find store locations and visit them in person.
Contract
Agree lease terms and sign the contract.
Interior contractor selection
Design by the brand's chosen design firm; OHOI matches the contractor.
Marketing operations
Once the store opens, draw customers in with local content.
We also accept requests for other Southeast Asian markets. The US and others come in a later phase.
Japan · Tokyo
A guide to the space, contract, interior, and local marketing steps, laid out as one flow.
Thailand · Bangkok
A guide to the space, contract, interior, and local marketing steps, laid out as one flow.
We match Korean brands with real estate companies and listed companies in Japan and Thailand that want to invest in a brand's overseas business or import its IP.
Korean brands
Beyond expansion partners, you can also be matched with investors. Whether to proceed, and on what terms, is up to the brand.
Companies in Japan and Thailand
Matched with chances to invest in, or import, Korean brand IP.
Coming soon
We collect which countries Korean brands want to enter and on what terms. We plan to show this to commercial property and retail partners in Japan and Thailand as reports by country and category.
How long does applying take?
About 10 minutes. Only the steps that match your answers follow.
What is the information I submit used for?
It is used to review your expansion conditions, for expansion consultation, and to provide the dashboard. The contact person's name, job title, and contact details are kept for 3 years from the date of collection and then destroyed. Your email is used for login and verification codes.
How much does it cost?
We quote case by case, depending on the scope of expansion. No fixed prices are posted on this site.
Which countries can we expand to?
For now, Japan and Thailand, and we also accept requests for other Southeast Asian markets. The US and others are being prepared as a later phase.